So, you’ve read that machine learning is probably going to be the future of SEO and you think that the current SEO practices are not worth doing at all. But nothing can be farther from the truth.
Indeed, machine learning can be the future of SEO, but it doesn’t mean that every best practice out there isn’t going to be useful when the time comes. In fact, blindly believing this notion would really hurt your small business.
SEO, when done right, is business agnostic. Whether you own a large corporation or a mid-sized company, you’re still going to benefit from using SEO marketing, even more so for small business.
What is SEO?
SEO might sound familiar to a lot of people, but what is it actually? Well, SEO is just short for Search Engine Optimization and it is a group of things that people can do to help themselves become more discoverable when someone uses a search engine.
That being said, it falls into two categories:
- On-Page SEO– The things that you do on your website and on your content that will affect your ranking performance in the Search engine results page or (SERPs).
- Off-Page SEO– The things one employs that are usually done outside of your site. This includes link building, social media, local listings, just to name a few.
How to Get Started?
To implement SEO, you really need not to invest money on it. All you really have to spend is your time and once you’ve done the necessary things, then the SEO will do the rest.
Here are some tips that will help you get started on using SEO for your website:
Use Local SEO
People actually value local searches more than anything, especially if they’re looking for a particular business establishment. For instance, if you happen to own a small shoe store in Manhattan, then using target keywords with the area and the particular niche you serve might be used to improve your local listings.
So for example, you can use keywords like “modern shoe store Manhattan” or something along those lines.
Do Some Link Building
Link Building is just the practice of implementing some SEO best practices to help promote your site. One of the most tried and tested things that you can do to help improve your page rankings is to create compelling content. You have to make articles that are so good, people would want to share it either on their social media accounts or on their own website.
So, link building is essentially where people create quality links that will redirect a user to their own website. Once you’ve built up an empire, your page rankings will improve dramatically.
Keyword Research and Optimization
By now, you probably know how important keywords are. Therefore, it is necessary that you come up with more of them for use in your on-page SEO. You can either brainstorm with your team (or yourself) about the possible string of words that people might use to search for your establishment.
Moreover, you can also use keyword research tools to help you with this. Once you’ve come up with some keywords, incorporate them in your website and on your content by adding them to your titles, lead paragraphs, and in your written articles. Make sure to use them as naturally as possible because overstuffing or overusing them might prove to be disadvantageous on your part.
Once you’ve implemented the strategies stated above, all you really have to do is wait and let it do its thing. SEO might be complex and you might think that it is becoming obsolete, but its use is much more beneficial now than ever before.