Mamee-Double Decker (M) Sdn. Bhd.
The great story of the Mamee empire began more than 45 years ago. It all started when a used car salesman suddenly plunged into a dry noodle business over a persuaded friend who is confident the field has great potential to grow in the coming years. Pang Ching Hin (now Datuk) does not know anything about the food business, not to mention the dry noodles at that time. However, with his used car dealership experience, he was determined to start a new life with a dry noodle tauke using the Lucky brand. In order to commercialise and bring good luck to their products, the Lucky brand in 1972 was changed to Mamee. Said Tan Sri Pang Tee Chew, his eldest son, Mamee Group has over 2,000 staff with its factory and its headquarters in Ayer Keroh, Melaka. Mamee also has offices in Subang, Kuantan, Pahang and its owns factories in Indonesia and Myanmar. However, it is even more proud that Mamee’s international wing is being initiated by the Malaysian child rather than just to one or two overseas markets.
The mission is to build a long-term growth in terms of revenue and profit by providing nutritious food of superior value.
In addition to Mamee Monster, Mamee’s company has built 10 brands and over 100 products for five categories: snacks, instant noodles, beverages, cultured milk and biscuits. Among the products under the Mamee-Double Decker include Mister Potato which reached the market in 1992, Mamee Chef, Perfecto, Cool Tea, Nutrigen, Corntoz, Double Decker and the latest, Mamee Monster Biskidz biscuits. A lot of it has evolved with the different trends and different consumer needs and wants over the years. A lot of innovation has been put in place to ensure that Mamee will remain relevant to the consumers.
Mamee has come a long way and a humble beginning. Today, it is the largest and one of the prominent food manufacturers in Malaysia.